Generating ₹4.2 Crore in Enterprise Pipeline With Technical SEO, Content & LinkedIn Funnels
How an Indian supply chain tech provider outranked global US incumbents on Google and scaled qualified enterprise demos by 340%.
QuickLogix Software built an industry-leading warehouse optimization platform, but enterprise buyers in India, the UAE, and Southeast Asia had no awareness of their brand. Their organic search presence was practically non-existent, and cost-per-lead on generic Google Ads was running at an unsustainable ₹14,000 per demo. Glim Media spearheaded a comprehensive B2B inbound overhaul: reconstructing their technical SEO, publishing 40+ high-ranking commercial keyword clusters, and building a LinkedIn thought leadership funnel.
The Obstacles: Zero Organic Presence & High B2B Acquisition Costs
QuickLogix was competing against well-funded Western legacy software providers with millions in marketing capital:
Keyword Invisibility: The brand ranked beyond page 4 for all high-intent enterprise commercial search queries.
Complex, Jargon-Heavy Website: The website failed to articulate clear ROI, causing visiting enterprise procurement officers to bounce.
Unqualified Leads: Generic Google Ads campaigns brought low-intent consumer queries rather than supply chain directors and VP-level decision makers.
High Sales Cycle Friction: No interactive calculators, downloadable whitepapers, or self-service ROI estimation tools to nurture long buying cycles.
The Inbound Authority Architecture: Technical SEO, High-DA PR & Content
Glim Media constructed an authoritative inbound magnet that positions QuickLogix as the default logistics intelligence platform.
Technical SEO & Commercial Intent Architecture
- Fixed 140+ crawl errors, canonical duplicates, and structured data voids.
- Mapped 45 bottom-of-funnel commercial keywords (e.g., 'warehouse management software India', 'automated 3PL dispatch platform').
- Deployed SoftwareApplication and Organization JSON-LD rich schema.
Authoritative Thought Leadership & Whitepapers
- Published in-depth technical guides, supply chain optimization frameworks, and downloadable ROI calculators.
- Executed digital PR outreach securing permanent editorial backlinks from SupplyChainBrain, TechInAsia, and YourStory.
- Built out an interactive 'Warehouse Automation ROI Estimator' web tool converting 8.2% of visitors into demo requests.
Account-Based LinkedIn Funnel & Retargeting
- Crafted executive thought leadership content for the CEO's personal LinkedIn profile, generating 450,000+ targeted impressions.
- Deployed matched-audience LinkedIn Sponsored Content targeting VPs of Supply Chain and Operations across 500 target accounts.
- Implemented multi-touch CRM tracking connecting website visitors directly into the sales team's HubSpot pipeline.
The Business Impact: ₹4.2 Crore Pipeline & Dominant Google Share-of-Voice
Within 8 months, QuickLogix emerged as the dominant organic solution in the Indian and APAC logistics software market.
180+
Monthly Qualified Demo Bookings
₹4.2 Cr
Verified Enterprise Pipeline
-68%
Reduction in Cost Per Demo
14
Page 1 Position #1 Google Rankings
In B2B enterprise software, high-authority technical content and bespoke interactive tools convert high-ticket decision-makers far more reliably than generic advertising ever could.
"Before Glim Media, we were burning money on Google Ads trying to buy leads. Glim Media stepped in, engineered our SEO, built out an interactive ROI tool, and within months our sales calendar was completely booked with enterprise VPs. The ₹4.2 Cr in added pipeline speaks for itself."
Vikramaditya Rao
Chief Technology Officer, QuickLogix Software
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